VIDEO CASSETTES BOOST SALES AT LINCOLNMERCURY

Content

Describes how the use of video cassettes for internal and dealer sales training and merchandising was able to boost sales at the Lincoln-Mercury Division of Ford Motor Co. in the 1970s. Equipment used for the Lincoln-Mercury Video Communication System; Types of programs for which the Video Communication System is used; Findings from research on the use of the system.

Describes how the use of video cassettes for internal and dealer sales training and merchandising was able to boost sales at the Lincoln-Mercury Division of Ford Motor Co. in the 1970s. Equipment used for the Lincoln-Mercury Video Communication System; Types of programs for which the Video Communication System is used; Findings from research on the use of the system.