TD Magazine Article
Coach them, take them seriously, and show you care.
Tue Jul 01 2025
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ISSUE
July 2025 - TD Magazine
![[Grocery store employee in an apron next to a cash register] Turnover rate of frontline employees: 99% [A sandwich board] Three core elements of employee engagement: Perform: Employees believe their company inspires them to do their best.
Commit: It would take a lot for them to leave their current employer.
Promote : They are proud of where they work and would recommend it to their friends. [Paper grocery bags] 2 in 3 employees have these feelings about leader actions: Believe their manager leads by example; feel they get proper coaching; say their managers appreciate and care about them; and Can count on their managers to take their opinions seriously. [To-go coffee cups with lids] Staff with the least and the most tenure are the most engaged. 66%: 0–1 year, 62%: 1–3 years, 60%: 3–5 years, and 67%: 5+ years SOURCE: GOHAPPY, STATE OF THE FRONTLINE WORKER, Q1 2025](https://assets.td.org/transform/7ca94119-d026-435a-b575-5b9a15333ea0/infograph)
