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Winning the Innovation Game

A crisis served as the catalyst for change. Strategic action teams answered the call.


Tue Oct 08 2013


Electronic Arts (EA) had been a proud leader of interactive entertainment for more than three decades. During that time, it became highly profitable by mastering the art and science of making great games, putting them in beautiful packages, and selling them at retail. It was a very successful model. But little did we know what was just around the corner.

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October 2013 - TD Magazine

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