TD Magazine Article
Member Benefit
Shock learning can be used to great effect in training.
Sat Jan 09 2016
Imagine getting a piece of information that entirely contradicts what you had believed. Or news so surprising, you wouldn't forget it in a hurry. Brian Tracy, a leadership author and speaker, calls this "shock learning." When we learn something that completely reverses our knowledge or understanding, we tend to remember it. The "shock" also can give us valuable insights: In his book Innovation and Entrepreneurship,
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