The article presents information about the book "The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want," authored by the top management of Sirota Consulting Corp., a company specializing in attitude research. The book reports on results from 30 years of employee surveys. On average, 40 percent of workers rate their pay as "good" or "very good," while 23 percent rate it as "poor" or "very poor" and the rest, 37 percent, rate it as middling. Management recognition is an extremely powerful motivator of performance and morale. Lack of recognition hinders employees' desire to do a good job. Workers resist changes they think will backfire or that management develops without their input. But, they welcome changes they see as help. Sirota says that instead of continuing to perpetrate those myths, management should work toward satisfying the three primary goals of workers: equity, achievement, and camaraderie.