Youve Got Discs

Content

Reports on the marketing campaign adopted by online service provider America Online Inc. (AOL) that gifts its users free compact discs of its updated version. Efforts undertaken by Jim McKenna and John Leierman to retaliate marketing practice of AOL; Other companies that have followed the practice of compact disc campaigning; Total number of compact discs collected by AOL.

Reports on the marketing campaign adopted by online service provider America Online Inc. (AOL) that gifts its users free compact discs of its updated version. Efforts undertaken by Jim McKenna and John Leierman to retaliate marketing practice of AOL; Other companies that have followed the practice of compact disc campaigning; Total number of compact discs collected by AOL.