Advertisers' Secrets to Compelling Learning Videos

How can your learning videos capture short attention spans and break through the clutter, so your audience remembers your message? Try looking at a field that does this well: advertising. If commercials can get people to purchase items they don't need, how can you use these marketing secrets to influence learners (and do this without them feeling manipulated)? In this session, you will learn what makes some ads so compelling that they persuade you to buy. This session will explore the framework and design considerations for creating a learning video strategy. This session was recorded at the ATD 2018 TechKnowledge conference in San Jose, California.