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Building the Case and Demonstrating the Impact of Coaching Programs


Tue Nov 26 2019


Are you struggling to get a coaching program off the ground? Do you not know where to start? Are you encountering resistance or not getting buy-in? Are you trying to maintain or improve a current program? This informative webcast will share the multiyear journey of the International Trade Administration (ITA), a bureau within the U.S. Department of Commerce, in creating an award-winning program with limited resources in a VUCA environment. Learn how they built the case to create an internal program, how they measure and demonstrate the impact, the lessons they’ve learned along the way, and how the efforts and dedication of an internal cadre of volunteer part-time coaches that began as a pilot has grown and resulted in the program receiving a Silver Medal Award from the Secretary of Commerce in only two years.

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