We know that salespeople would rather be selling than spending time in the classroom. As sales training professionals, we are always looking for tools to help develop skills in a meaningful yet digestible way. This session will demonstrate how your greatest tool for sales training lies within your organization's very own success stories. Use the speaker's formula for deconstructing stories, applying skills-based knowledge, and inviting engagement. It's a true alternative to canned or even customized sales training content, because it's your content.