A five-year-old company shifting from startup to rapid growth and faced with the COVID-19 pandemic needed to evolve its culture. Join this session to hear their journey from assessment to discovery, awareness, adoption, and penetration, along with specific measures guiding entry and exit from each phase and organizational impact. This session was presented at the ATD21 Conference, held @Home and @HQ, in Salt Lake City, on August 28 - September 1, 2021.