'Our system has all the latest features that your business needs, plus the setup and maintenance is simple' is the pitch of every learning management system (LMS) salesperson on the planet. There are two major fallacies in that sales pitch that you need to address to learn to love your LMS. Attend this session to learn how to address these fallacies and walk out with a toolkit that will set you up for LMS success. This session was recorded at the ATD 2018 TechKnowledge conference in San Jose, California.