How U2 Cracked the Code of Team Culture

The rock band U2 went from a band people laughed at to one that received more Grammy awards than any other in history and broke The Rolling Stones' record for the highest-grossing concert tour. How did they do it? Bono, U2's lead singer, says that the way the band works is more extraordinary than its music. In this webcast, you will learn the vocabulary of team culture and how U2's team culture helped the band achieve sustainable superior performance.