Salespeople are under increasing pressure to quickly establish credibility, build lasting business relationships, and produce results. They often have the 'what' to do, but they rarely get the 'how' to do it. To address these challenges and changing needs, organizations must provide their salespeople with the specific habits and tools they need to improve the bottom line. Finding these innovative tools and implementing them in the face of fierce competition is not always easy. In this session, you will be introduced to a systematic process that can help your sales team become more effective and drastically improve their execution. Good sales training that lasts is hard to find! Join this session to gain insights that you can take back to your sales force for immediate and sustained improvements in performance.