Too often we jump into our tools and start developing learning before we fully understand our audience, testing our ideas and working with just what we are told by a stakeholder. This can lead to dozens of changes or a poor reception to a new launch. Whether you are creating a new project, developing an app, or launching a new website, this session will help you find the latest strategies in brainstorming and prototyping. The speaker will highlight specific tools, techniques, and work flows to help you kick off any project the right way. Learn how to communicate a concept, beginning with low-fidelity prototypes; gather user feedback; and translate it into high-fidelity prototypes before you start development. You will learn which tools and techniques to apply to your prototype, including techniques for paper, web, and app prototyping, and how to utilize new web-based apps to accelerate your process.