Stop Wasting Money on Sales Training The Secrets to Creating a High-Performance Sales Team

You’ve likely heard the lament, “Our sales training isn’t working.” If done well, sales training can be effective. But the act of training alone, without the context of continuing sales support or manager engagement, won’t change the game, leaving you to wonder what your investments are really buying you. Best-in-class organizations are taking a more holistic approach to improving sales performance that goes beyond event-based training to include knowledge reinforcement, skills transfer, coaching to mastery, and behavior change. In this exclusive webinar for ATD members, our experts will discuss: -the most common reasons sales training fails -the importance of knowledge transfer and the role of managers in motivating long-term change -the metrics that matter when it comes to improving sales performance -real-world success stories from leading global brands.