Every learning professional knows the importance of reinforcement. The key question is, 'How do I create a successful reinforcement program?' Reinforcement is not retraining, remembering, or just sending messages. A successful reinforcement program is based on a proven methodology to create lasting impact. In this session, you'll hear about a proven methodology based on the Seven Principles of Reinforcement. This session will help you improve results and drive participation at the same time. Discover how the brain works and how it translates this into reinforcement. Learn how to analyze your reinforcement program, and common pitfalls in writing reinforcement messages. Understand how to transfer learning into application. This session was recorded at the ATD 2019 TechKnowledge conference in West Palm Beach, Florida.