Branding is presence-it aids recognition, adds appeal, and gives products personality. As learning designers, we want a seamless experience for the learner, and presentation is a major factor. Our goal is to frame instructional content, captivate an audience, and retain attention. In this session, we will focus on the role branding plays in instructional design and consider questions such as: Do we need to brand courses? What types of branded assets can be created outside of an e-learning course to support the overall experience? You will leave the session with new techniques that give your learning content personality and appeal, and identify ways to lead this effort for your own design team. This session was recorded at the ATD 2019 TechKnowledge conference in West Palm Beach, Florida.