The Neuroscience of Behavior Change: Organizational Influence and Impact

Behavior change relies on how the brain processes information from each of the nine senses. And factors that trigger threat warnings in the emotional brain and dysfunctional thoughts in the rational brain will derail behavior change. Organizations can use the principles of neuroscience to play an active role in positively influencing sustainable behavior change. This session was presented at the ATD21 Conference, held @Home and @HQ, in Salt Lake City, on August 28 - September 1, 2021.