A number of myths persist about people's allegedly ever-shortening attention spans---but what does the science say? Neuroscience, behavioral economics, and consumer psychology all offer insights into how you manage and allocate attention. Having a deeper understanding of this topic will help you create more engaging and effective learning solutions. This session was recorded at the ATD 2019 International Conference & EXPO, May 19 - 22, 2019 in Washington D.C.