If your organization struggles with successful adoption of learning programs, new modalities for learning, or learning systems, then it is time to discover and adopt user personas. Marketing and gaming companies have been researching and building user personas to create and launch their campaigns and video games for years, but rarely do organizations investing in learning systems or organization-wide learning programs think of researching who their users are, what they are trying to accomplish, and what factors drive their behavior. In this session, you'll learn how to implement and increase adoption through the use of user personas! This session was recorded at the ATD 2019 TechKnowledge conference in West Palm Beach, Florida.