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Master Program

ATD Expert Coach™ Program

Elevate your skills. Make an impact. Become an exceptional coach.

The ATD Expert Coach™ Program leverages your coaching experience and shows you how to have purposeful, powerful coaching conversations that provide the most value to your clients and organization.

Credits: CEU 2.8 MORE
Level: Advanced
Role(s): HR/OD Professional More
Language(s): English
Capability Area(s): Talent Strategy and Management More

At this time, there are no scheduled dates for this program.

Please check back for updates or bring it on-site to your organization.

At this time, there are no scheduled dates for this program.

Please check back for updates or bring it on-site to your organization.

Course Info

Provide even greater value to your clients and your organization after advancing your ability to have purposeful, powerful coaching conversations. The ATD Expert Coach Program provides multiple opportunities to practice leadership coaching. You’ll also receive individualized feedback that reinforces your learning and gain a resource toolkit to put to use immediately.

... Read More

Provide even greater value to your clients and your organization after advancing your ability to have purposeful, powerful coaching conversations. The ATD Expert Coach Program provides multiple opportunities to practice leadership coaching. You’ll also receive individualized feedback that reinforces your learning and gain a resource toolkit to put to use immediately.

Master the key competencies of coaching, along with coaching ethics, benefits, dialogue tools, and the business case for coaching. Explore professional branding as a coach and coaching across cultures. This program, based on theory and focused on practice and application, will help you perfect your professional capacity for coaching.


  • Gain access to ATD’s comprehensive guide to coaching and receive a robust participant guide with tools, resources, and templates to use back on the job.
  • Receive individualized feedback and analysis on three recorded coaching sessions submitted as your final project.
  • Connect with a cohort of learning professionals to help you continuously improve your skills.

ATD Expert Coach™ Program is offered by the ATD Certification Institute. Read Less

What You Will Learn
  • Assess your current strengths in coaching and identify opportunities for ongoing improvement.
  • Apply ATD’s COACH Model to coaching conversations, including working with coaching clients to assess the current situation, set objectives for the coaching session, and decide alternatives and choices for how they can move forward with their goals.
  • Establish and maintain a trusting relationship with the client and key stakeholders during coaching engagements and beyond, following ethical guidelines.
  • Use proven methodologies and tools to effectively coach any manner of client, whether internal or external, for any type of coaching, including business, career, executive, leadership, life, and performance coaching.
  • Learn more about additional tools and strategies that coaches use, including establishing effective coaching agreements, measuring the effectiveness of coaching, working through difficult situations, and effectively marketing coaching services.
  • Establish a business case for coaching that supports your work with clients and organizations to gain buy-in for use of coaching as a discipline.
  • Draft and use a professional coaching branding statement that aligns with your personal attitudes and beliefs of what it means to be a coach.
  • Explain the similarities and differences in using specific coaching methodologies and tools across cultures based on geographic location, organization size, industry type, and more.
  • Demonstrate mastery of coaching by passing a Knowledge Assessment and capstone project.
  • Join a network of professional coaches for ongoing support, coaching practice, and partnering opportunities.
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The ATD Expert Coach Designation: An Infographic

This infographic details what you’ll gain from our comprehensive Expert Coach program and offers a step by step breakdown of how to become a part of this exclusive group. Looking to increase your...

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Get the Course Brochure Brochure

ATD Expert Coach™ Program Brochure

Download the brochure to learn everything you need to know about this course.

Program Components
Part 1: Pre-Course (Online)
Two weeks prior to the facilitator-led component, join your peers in a private online community to complete self-directed exercises. You’ll be welcomed into the program, invited to network with your facilitator and fellow learners, and given access to key program materials and resources.
Part 2: ATD Expert Coach Core Course (Face-to-Face)
The four-day classroom training is intended to help you elevate your coaching skills. Discover expanded content that addresses coaching competencies, ethical standards and guidelines for coaching, making the business case for coaching, mastering the use of a model and tools for coaching dialogue, strategies to coach across different cultures, determining your brand as a professional coach, and more.

Program features include:
  • working with peers to apply learning to real coaching situations and building a cohort learning network
  • experiential exercises to explore coaching competencies in-depth against relevant scenarios
  • multiple opportunities to practice your coaching skills and receive feedback
  • tips for selecting your capstone coaching conversations for recording and submitting for scoring
  • a knowledge assessment to confirm your capabilities, which can be completed any time during the program.
Class size is limited to 16 to provide a more comprehensive, tailored learning experience.

Select the date and location most convenient for you to take this four-day, face-to-face learning immersion.
Part 3: Elective and Coaching Capstone
Continue your learning experience by recording and submitting three coaching sessions to help you demonstrate in a real-world setting the critical knowledge, competencies, methodologies, and tools you’ve acquired in the program. Submit three coaching sessions within three months of the end of Part 2: Core Course. These are required for course completion.

Continue increasing your knowledge and skills by taking a complimentary ATD certificate program as your elective. You may choose any ATD certificate program (excluding our Training Design and Delivery Certificate) or Essentials Series. Other Master Series courses, CPLP Prep, APTD Prep, and Elements are not included in the complimentary offer.

You also must pass a 20-question assessment to demonstrate mastery of the content of this program.
  • Professionals needing to deliver the most effective coaching experiences.
  • Experienced coaching professionals who want to master their coaching skills and techniques.


To ensure you gain the most benefit from this advanced-level program, you must meet the
following criteria to participate:

  1. minimum of three years in the coaching profession
  2. solid understanding of basic coaching principles and competencies
  3. demonstration of active listening skills, effective dialogue, and feedback techniques
  4. completion of a foundational ATD certificate program such as the ATD Coaching Certificate (preferred, not required).
Level: Advanced
Roles: HR/OD Professional, Talent Development Manager, Coach
Language: English
Beverly Barr

“The ATD Expert Coach Program is one of the best courses I’ve taken. It taught me that coaching is not telling others what to do, but guiding them through dialogue and helping them discover solutions by asking powerful questions.”

Cristina Gardner

"ATD keeps me current, it is a very professional organization and consistently provides an excellent customer service experience"

Shanna Seyer

"I was told ATD courses are the best in the industry, and I am inclined to agree."

Nanci Appleman-Vassil
Carrie Addington
Emmy Monticelli
Nader Bechini

Things To Know


Active participation in all components of ATD Masters Programs is mandatory in order to receive the designation, digital badge, and applicable credits. This includes participating in facilitator-led sessions and completing all online activities, assessments, and project work. Access to the course and all materials is available in the ATD Learning Platform. New content will be made available each week and should be completed before the start of the next week.

For full-day face-to-face or live online program components, participation in all originally scheduled days of the program is mandatory. Participants who miss more than two hours of the entire program will not be eligible to earn the designation.

For multi-week, live online programs with five or more sessions, one missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to earn the designation. To be marked complete for that one session, please email [email protected]

For online asynchronous programs, new content will be made available in the platform each week. Completion of all activities, assessments, and project work must be completed the week they are assigned.

Active participation in live online sessions includes, but is not limited to, participating in virtual classroom activities, discussions, and breakout sessions. Please note that using a tablet or mobile device significantly limits your ability to participate actively.


28.0 Learning Hours

2.8 CEUs awarded

This program is eligible for 28.0 professional development hours or recertification points from the ATD Certification Institute (ATD CI) for the APTD or CPTD credential. New! Earning the ATD Expert Coach designation fulfills the entire professional development requirement toward the APTD or CPTD Certification. See ATD CI eligibility criteria for details.

This program has been approved for 28.0 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

This program is valid for 28.0 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit

This program has been approved by the International Coach Federation (ICF) for 18.0 core competency units, and 10.0 resource development units. However, coaching certification under the ICF is not provided. For more information on how to become an ICF certified coach visit


A laptop computer with Wi-Fi capability is required for both face-to-face and online programs. Please do not bring mobile devices (phones, tablets, etc.) in lieu of a laptop. There will be no computers available on-site for participants. Note: You might not have an optimal experience if you are using Internet Explorer or Microsoft Edge to access your courses. Chrome is the recommended browser.


Enrolled in a program? Sign in to the ATD Learning Portal with your ATD account credentials two weeks before the first day of class to:

  • Engage with your facilitator and peers.
  • Access pre-work assignments.
  • View any technical requirements.
  • Review logistical information.


Click here to review our cancellation policy.


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