ATD Global
ATD China
Evaluating Learning Impact Certificate
Use this program to build a foundation for your evaluation strategy. Participants will learn the fundamentals of measurement and evaluation of learning and performance solutions. Content covers how to make the shift from activity- to results-based learning and development programs, the basics of evaluation design, the five-level evaluation framework, and the process and standards that ensure evaluation works. Learn what questions to ask to measure participant reaction, learning, application, impact, and return on investment (ROI). Emphasis is placed on the lower levels of evaluation with an introduction to impact and ROI. This course is ideal for people just beginning their evaluation journey.
This comprehensive certificate program provides a solid foundation in all aspects of the measurement and evaluation of learning and performance solutions. Through small group interaction, application exercises, and a running case study, participants will leave the program knowing how to determine the impact of learning programs and develop and implement an evaluation strategy for their organization. The content of this program is based on the ASTD Competency Study and helps participants prepare to obtain the CPLP credential.
Developed by ROI Institute, this course will help participants learn how to measure reaction and the types of questions to ask that correlate to results. They’ll also learn how to measure learning, including how to develop cutoff scores and compelling questions that provide an objective view of learning success. Learn how to measure application and behavior change, focusing on various data-collection tools as well as techniques for improving instrument design and response rates. Finally, learn how to forecast impact and ROI using lower levels of data, communicate results, and integrate evaluation into your learning practice.
Find Out More:
Find out why facilitator Patti Phillips values the Evaluating Learning Impact program.
- Build a credible business case for increased evaluation in their organization.
- Select appropriate strategies, measurement tools, and evaluation design.
- Collect and analyze data to explore all its possible implications.
- Communicate results to a variety of stakeholders.
- Develop an evaluation strategy plan to implement and sustain evaluation in their organization.
- Establish processes to ensure successful implementation, including setting evaluation targets, staffing, responsibilities, budgeting, planning, management involvement, use of technology, and reporting.
Technical Requirements
- Online programs: The online version of this program is conducted in the WebEx Training Center. Special software is not required. You only need a standard web browser and telephone or VoIP capability to participate. In addition, it is strongly recommended to use a desktop or laptop computer as using a tablet or mobile device severely limits your ability to fully and actively participate in the program. Active participation is a completion requirement of ATD and includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work.
The Evaluating Learning Impact Certificate Program is for professionals new to measurement and evaluation or anyone responsible for determining the impact of learning and performance improvement interventions. Individuals looking to strengthen and expand their organization’s evaluation efforts will also benefit.
ATD Education programs are designed primarily for learning professionals—trainers, instructional designers, and organizational development practitioners—but also greatly benefit anyone within an organization who is responsible for developing others, from managers to human resources specialists.
After this program, you will be able to:
- Identify stakeholder expectations and determine organizational readiness for measurement and evaluation.
- Develop detailed evaluation plans for specific programs and gain buy-in for the plans within the organization.
- Select effective, valid, and reliable data collection instruments to measure participant reaction/satisfaction, learning, application, and business impact.
- Analyze and interpret data to determine the impact of individual learning and performance solutions.
- Report evaluation data in a compelling and easily understood way.
- Leverage findings to increase effectiveness and provide recommendations for change
Face-to-Face: 3 days
Online: 7 sessions, 21 hours total
On-Site: Flexible dates & duration
Earn 2.1 Continuing Education Units (CEUs) upon successfully completing this program. This program may be eligible for up to 21 CPLP recertification points. This program may be eligible for up to 21 APTD recertification points. This program has been pre-approved for 21 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute. This program is valid for 21 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrm.org/certification.
Face-to-Face Courses
Participation in all originally scheduled days of the program is mandatory in order to receive the certificate of completion and 2.1 CEUs. Participants who miss more than two hours of the entire program will not be eligible to receive the certificate. Participants who fulfill the attendance requirement will receive a certificate at the end of the program.
Online Courses
Participation in all online sessions at their currently scheduled day and time is mandatory to receive a completion certificate and any applicable credits.
ATD requires active participation throughout the program to receive credit for the class. Active participation includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work. Please note that using a tablet or mobile device severely limits your ability to fully and actively participate.
For programs with five or more sessions, one missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to receive the certificate. For programs with four or fewer sessions, attendance at all live sessions is required to receive a certificate. If you meet the eligibility requirements, a certificate will be issued to you through the ATD Learning Portal at the end of the program. All sessions will be recorded and available for participants to review throughout the program for your reference.
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Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 100 articles and 75+ books, including Measuring the Success of Leadership Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI (ATD Press). His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.Full Profile -
Full ProfileDr. Patti Phillips is president and CEO of the ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. She helps organizations implement the ROI Methodology in over 60 countries. Patti serves as Principal Research Fellow for The Conference Board and board member of the Center for Talent Reporting. Patti also serves on the faculty of the UN System Staff College in Turin, Italy, and The University of Southern Mississippi’s PhD in Human Capital Development program. Her work has be featured on CNBC, EuroNews, and over a dozen business journals.
She, along with her husband Jack Phillips, contributes to a variety of journals and has authored a number of books on the subject of accountability and ROI. In 2014, they celebrated their 45th title with ATD. Recent publications include, Making Human Capital Analytics Work (McGraw-Hill, 2015), Measuring the Success of Leadership Development (ATD, 2015), Performance Consulting, 3rd ed. (Berrett-Koehler, 2015), Measuring Return on Investment in Environment, Health, and Safety (Wiley, 2014), Measuring the Success of Learning through Technology (ATD, 2014), Measuring the Success of Sales Training (ATD, 2013), Measuring the Success of Organization Development (ATD, 2013), Measuring ROI in Healthcare: Tools and Techniques to Measuring Impact and ROI in Healthcare Improvement Projects (McGraw-Hill, 2013), Survey Basics (ATD, 2013). Patti can be reached at patti@roiinstitute.net.
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Dr. Tim Brock is an Associate of the ROI Institute, the CEO of The Institute 4 Worthy Performance, and a Practice Leader with The Institute for Performance Improvement. Dr. Brock provides consulting services for Fortune 500 companies as well as educational sessions and workshops at multiple international conferences, at company-sponsored talent development initiatives, and at public venues. He has over 30 years of learning, performance improvement, and evaluation experience in the military, education, healthcare, and corporate environments for organizations around the globe. During his Air Force career, Dr. Brock was responsible for assessing, measuring, and evaluating the effectiveness of initial qualification training effectiveness for all five of the USAF’s ICBM fleet. During his career with Lockheed Martin, he was the manager of their Science of Learning and Performance Improvement thought leadership and evaluation team. Dr. Brock currently helps organizations create internal workforce capabilities to apply needs-driven accountability processes using the ROI Methodology, the principles and practices of Performance Improvement, and human capital analytics technologies. He holds a PhD in Education with a specialization in Training and Performance Improvement through Capella University. Dr. Brock’s publications include “Training NASA Astronauts for Deep Space Exploration Mission: A Research Study to Develop and Validate a Competency-Based Training Framework” (2007) and the chapter Simulations Operations, Curriculum Integration, and Performance Improvement in the book “Healthcare Simulation: A Guide for Operations Specialists” (2016). He also facilitates the online and classroom versions of ATD’s Evaluating Learning Impact and Measuring Return on Investment certificate courses.Full Profile -
Donald J. Ford is a training and performance improvement consultant specializing in instructional design and process improvement. He has worked in the field of human resource development for twenty years, including training management positions at Southern California Gas Company, Magnavox, Allied-Signal, and Texas Instruments. His consulting clients include Toyota, Nissan, Rockwell International, Samsung Electronics, Orange County Transportation Authority, Glendale Memorial Hospital, and others. For these and other clients, he has developed custom classroom, self-study and web-based training, conducted performance and needs analyses, facilitated groups, managed improvement projects, taught courses, and evaluated results. He teaches graduate courses in human resource development for Antioch University, Los Angeles, and Cal State University Northridge. He has published 35 articles and three books on topics in training, education, and management, including Bottom-Line Training: How to Design and Implement Training Programs that Boost Profits (Gulf Publishing, 1999), In Action: Designing Training Programs (Editor, ASTD, 1996), and The Twain Shall Meet: The Current Study of English in China (McFarland, 1988). Don holds a bachelor's degree and master's degree in history and a doctorate in education, all from UCLA.Full Profile
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