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Certificate Program
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Evaluating Learning Impact Certificate

Prove the value of your learning investments.

Make the shift from activity- to results-based learning programs in this foundational certificate program.

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Credits: CEU 2.1 MORE
Level: Capable
Role(s): Independent Consultant More
Language(s): English
Capability Area(s): Data and Analytics More



Course Info

Develop a solid foundation in all aspects of measuring learning impact and evaluating learning and performance solutions. This comprehensive certificate program offers small group interactions, application exercises, and a running case study. Gain new skills to assess your learning programs’ impact and to develop and implement your organization’s evaluation strategy.

... Read More

Develop a solid foundation in all aspects of measuring learning impact and evaluating learning and performance solutions. This comprehensive certificate program offers small group interactions, application exercises, and a running case study. Gain new skills to assess your learning programs’ impact and to develop and implement your organization’s evaluation strategy.

Take this opportunity to master shifting from activity-based to results-based learning, evaluation design basics, the five-level evaluation framework, and the process and standards that ensure evaluation works. Learn key questions to ask to measure participant reaction, learning, application, impact, and return on investment.

Why You Should Attend:

  • Build a credible business case for increased evaluation in your organization.
  • Select appropriate strategies, measurement tools, and evaluation design.
  • Collect and analyze data to explore its possible implications and communicate results to a variety of stakeholders.

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What You Will Learn
  • Identify stakeholder expectations and determine organizational readiness for measurement and evaluation.
  • Develop detailed evaluation plans for specific programs and gain buy-in for the plans within the organization.
  • Select effective, valid, and reliable data collection instruments to measure participant reaction/satisfaction, learning, application, and business impact.
  • Analyze and interpret data to determine the impact of individual learning and performance solutions.
  • Report evaluation data in a compelling and easily understood way.
  • Leverage findings to increase effectiveness and provide recommendations for change.
030217-learning process INSIGHT

Evaluating the Impact of Learning Programs

As a training consultant, one of the most frequent questions I get asked is, “What is the most effective way to measure the success of my training?” to which I reply, “How much time do you have?”...

4684385851001_5103345721001_5103313904001-vs.jpg?pubId=4684385851001&videoId=5103313904001 VIDEO

ATD Evaluating Learning Impact Certificate

Determine the impact of learning programs and develop and implement an evaluation strategy for your organization. Learn more about this course or register here:

Get the Course Brochure brochure

Evaluating Learning Impact Certificate Brochure

Download the brochure to learn everything you need to know about this course.

Topic 1 - Setting the Stage
Evaluation Readiness
Evaluation Basics
Matching Evaluation Levels With Objectives
Levels of Objectives
Timing of Measurement
Ethics and Approach
Topic 2 - Measuring Reaction and Planned Action
Measuring Reaction
Collecting Reaction Data
Using Reaction Data
Topic 3 - Measuring Learning
Measuring Learning
Using Level 2 Data to Forecast ROI
Collecting Learning Data
Response Scale Critique
Question Stem Critique
Using Learning Data
Topic 4 - Measuring Application and Behavior Change
Measuring Application and Behavior Change
Collecting Application Data
Applications of Data Collection Instruments
ROI at Level 3
Transferring Learning
Learning and Performance
Topic 5 - Measuring Business Impact
Measuring Business Impact
Collecting Business Impact Data
Isolating the Effects of Learning
Selecting Isolation Techniques
Topic 6 - Measuring Return on Investment
Calculating ROI
Converting Data to Monetary Value
Tabulating Costs
Identifying Intangible Benefits
Effective Meetings
Topic 7 - Communicating Results
Organizing Data
Communicating Results
Using Evaluation Data
Who Should Attend

This program is for professionals new to measurement and evaluation or anyone responsible for determining the impact of learning and performance improvement interventions. Individuals looking to strengthen and expand their organization’s evaluation efforts will also benefit.

ATD Education programs are designed primarily for learning professionals—trainers, instructional designers, and organizational development practitioners—but also greatly benefit anyone within an organization who is responsible for developing others, from managers to human resources specialists.

Level: Capable
Roles: Independent Consultant, CTDO/CLO, People Manager, Trainer/Facilitator, Instructional Designer, Talent Development Manager
Language: English
What Our Participants Are Saying
Megan Mills

"I have already begun to use some of the tools and forms from the class, and a few of them I've shared with the management team who have benefited from using them in their areas as well. I will be attending more certificate classes offered by ATD as I know first-hand how much of a worthwhile investment it is!"

Janice Nolan

"The most applicable course I’ve ever taken, and after only a month I’ve already begun to make changes in my organization using the techniques I learned."

Julie Droegemueller

"This was the most worthwhile course I've attended. Not only was the instructor extremely helpful and knowledgeable, but I was able to take away some quick wins that I could use on day one back at work and ideas that I could incorporate into our processes for successful long term evaluation."

Dates & Locations
Time Zone: Eastern Time
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  • Apr 19-21, 2023
    09:00 AM - 05:00 PM
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    11:30 AM - 07:30 PM
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  • Sep 20-22, 2023
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  • Nov 11-12, 2023
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Jack J. Phillips, PhD
Patti Phillips, Ph.D., CPTD
Timothy Brock
Donald Ford

Things to Know


For full-day face-to-face and live online programs, participation in all originally scheduled days of the program, including both face-to-face and live online formats, is mandatory in order to receive the certificate of completion and CEUs. Participants who miss more than two hours of the entire program will not be eligible to receive the certificate. Participants who fulfill the attendance requirement will receive a certificate at the end of the program.

For multi-week, live online programs with five or more sessions, one missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to receive the certificate. To be marked complete for that one session, please email [email protected]. For programs with four or fewer sessions, attendance at all live sessions is required to receive a certificate. All sessions will be recorded and available for participants to review throughout the program for your reference.

ATD requires active participation throughout the program to receive credit. Active participation in live online sessions includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work. Please note that using a tablet or mobile device significantly limits your ability to fully and actively participate.

If you meet the eligibility requirements, a certificate will be issued to you through the ATD Learning Platform at the end of the program.


21.0 learning hours

2.1 CEUs awarded

This program is eligible for 21.0 professional development hours or recertification points from the ATD Certification Institute (ATD CI) for the APTD or CPTD credential.

This program has been approved for 21.0 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

This program is valid for 21.0 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit


A laptop computer with Wi-Fi capability is required for both face-to-face and online programs. Please do not bring mobile devices (phones, tablets, etc.) in lieu of a laptop. There will be no computers available on-site for participants. Note: You might not have an optimal experience if you are using Internet Explorer or Microsoft Edge to access your courses. Chrome is the recommended browser.


Enrolled in a program? Sign in to the ATD Learning Portal with your ATD account credentials two weeks before the first day of class to:

  • Engage with your facilitator and peers.
  • Access pre-work assignments.
  • View any technical requirements.
  • Review logistical information.


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