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Certificate Program
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Evaluating Learning Impact Certificate

Demonstrate the results of your talent development investments.

Make the shift from activity-based to results-based talent development programs by applying a comprehensive and scalable evaluation process.

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Credits: CEU 2.1 MORE
Level: Capable
Role(s): Independent Consultant More
Language(s): English
Capability Area(s): Data and Analytics More


Course Info

Measure the success of any talent development program using a proven evaluation methodology that includes a 5-level evaluation framework. This comprehensive and scalable methodology provides a simple, practical process, guiding principles for standardization, and a sustainable implementation strategy.

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Measure the success of any talent development program using a proven evaluation methodology that includes a 5-level evaluation framework. This comprehensive and scalable methodology provides a simple, practical process, guiding principles for standardization, and a sustainable implementation strategy.

Learn the basics of evaluation design, including selecting appropriate strategies and measurement tools, collecting and analyzing data to show the value of investments, and establishing and communicating evidence to demonstrate the effectiveness of your learning, development, and human resources initiatives. This evidence may include measures of how participants reacted to, learned from, and applied what they learned and how such evidence impacts targeted organization business goals.

This foundational certificate program—the only program of its kind designed to provide you with a complete understanding of how to measure learning and development programs—offers small group collaboration, application exercises, a running case study, and a toolkit of forms, templates, and other resources for use on the job. As a participant of this course, you will get two free e-books from ATD: Survey Basics and Real World Training Evaluation.

Why you should attend:

  • Develop a solid foundation to measure the success of any talent development program or solution.
  • Help your organization shift from activity-based to results-based talent development programs.
  • Provide stakeholders and leaders with a credible business case for learning investments and, ideally, increased evaluation in your organization.
  • Learn how to implement a results-based evaluation process step-by-step using the tools and templates provided in the program.
  • Earn an industry-recognized ATD certificate and digital badge.

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What You Will Learn
  • Identify stakeholder expectations and determine organizational readiness for measurement and evaluation.
  • Develop evaluation plans for specific programs and gain buy-in for those plans within the organization.
  • Select effective, valid, and reliable data collection instruments to measure participant reaction, learning, application, and business impact.
  • Analyze and interpret data to describe the results of talent development solutions.
  • Report evaluation data in a compelling and easily understood way.
  • Leverage findings to increase effectiveness and provide recommendations for change.
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Aligned to the Talent Development Capability Model

This course is aligned to the Evaluating Impact Capability of the Talent Development Capability Model.

Young female engineer concept measuring and evaluation INSIGHT

Make Your Evaluation System Proactive

Recent surveys and reports suggest that learning and talent development professionals are not showing the value of what they do in terms that sponsors, supporters, and funders can appreciate. They...

Get the Course Brochure Brochure

Evaluating Learning Impact Certificate Brochure

Download the brochure to learn everything you need to know about this course.

Course Topics
Setting the Stage
  • Evaluation Readiness
  • Evaluation Basics
  • A Successful Evaluation System
Measuring Reaction and Planned Action
  • Measuring Reaction
  • Data Collection Instruments
  • Applying Reaction Data
Measuring Learning
  • Key Issues in Measuring Learning
  • Collecting Learning Data
Measuring Application
  • Collecting Application Data
  • Applications of Data Collection Instruments
Measuring Business Impact
  • Collecting Impact Data
  • Isolating Program Effects
Measuring Return on Investment
  • Calculating ROI
Communicating Results
  • Case Study: Communicating Results
  • Organizing Data and Communicating Results
  • Human Capital disclosure Requirements
Making Evaluation Work
  • Developing the Practice
  • Strengthening the Practice
  • Developing an Evaluation Strategy
Who Should Attend

This program is for professionals new to measurement and evaluation or anyone responsible for demonstrating the results of talent development solutions. Individuals looking to strengthen and expand their organization’s evaluation efforts will also benefit.

Level: Capable
Roles: Independent Consultant, CTDO/CLO, People Manager, Trainer/Facilitator, Instructional Designer, Talent Development Manager
Language: English
What Our Participants Are Saying
Megan Mills

"I have already begun to use some of the tools and forms from the class, and a few of them I've shared with the management team who have benefited from using them in their areas as well. I will be attending more certificate classes offered by ATD as I know first-hand how much of a worthwhile investment it is!"

Janice Nolan

"The most applicable course I’ve ever taken, and after only a month I’ve already begun to make changes in my organization using the techniques I learned."

Julie Droegemueller

"This was the most worthwhile course I've attended. Not only was the instructor extremely helpful and knowledgeable, but I was able to take away some quick wins that I could use on day one back at work and ideas that I could incorporate into our processes for successful long term evaluation."

Dates & Locations
Time Zone: Eastern Time
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  • Nov 11-12, 2023
    09:00 AM - 05:00 PM
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  • Nov 27-29, 2023
    09:00 AM - 05:00 PM
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    Live Online
  • Feb 12-23, 2024
    01:30 PM - 05:00 PM
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  • Mar 18-29, 2024
    09:00 AM - 12:30 PM
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  • Apr 22-May 03, 2024
    01:30 PM - 05:00 PM
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  • Jun 10-21, 2024
    09:00 AM - 12:30 PM
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Jack J. Phillips, PhD
Patti Phillips, Ph.D., CPTD
Timothy Brock
Donald Ford

Things to Know


For full-day face-to-face and live online programs, participation in all originally scheduled days of the program, including both face-to-face and live online formats, is mandatory in order to receive the certificate of completion and CEUs. Participants who miss more than two hours of the entire program will not be eligible to receive the certificate. Participants who fulfill the attendance requirement will receive a certificate at the end of the program.

For multi-week, live online programs with five or more sessions, one missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to receive the certificate. To be marked complete for that one session, please email [email protected]. For programs with four or fewer sessions, attendance at all live sessions is required to receive a certificate. All sessions will be recorded and available for participants to review throughout the program for your reference.

ATD requires active participation throughout the program to receive credit. Active participation in live online sessions includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work. Please note that using a tablet or mobile device significantly limits your ability to fully and actively participate.

If you meet the eligibility requirements, a certificate will be issued to you through the ATD Learning Platform at the end of the program.


21.0 learning hours

2.1 CEUs awarded

This program is eligible for 21.0 professional development hours or recertification points from the ATD Certification Institute (ATD CI) for the APTD or CPTD credential.

This program has been approved for 21.0 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

This program is valid for 21.0 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit


A laptop computer with Wi-Fi capability is required for both face-to-face and online programs. Please do not bring mobile devices (phones, tablets, etc.) in lieu of a laptop. There will be no computers available on-site for participants. Note: You might not have an optimal experience if you are using Internet Explorer or Microsoft Edge to access your courses. Chrome is the recommended browser.


Enrolled in a program? Sign in to the ATD Learning Portal with your ATD account credentials two weeks before the first day of class to:

  • Engage with your facilitator and peers.
  • Access pre-work assignments.
  • View any technical requirements.
  • Review logistical information.


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