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Evaluating Learning Impact Certificate

Prove the value of your learning investments.

Make the shift from activity- to results-based learning programs in this foundational certificate program. Learn the basics of evaluation design, Kirkpatrick's Levels 1-4, and get a brief introduction to ROI.

Face-to-Face
Face-to-Face
Live Online
Live Online
Credits: CEU 2.1 MORE
Level: Intermediate
Role(s): Instructional Designer More
Language(s): English

Pricing

$1,595
Member
$1,795
Non-member
Course Info

Develop a solid foundation in all aspects of measuring learning impact and evaluating learning and performance solutions. This comprehensive certificate program offers small group interactions, application exercises, and a running case study. Gain new skills to assess your learning programs’ impact and to develop and implement your organization’s evaluation strategy.

... Read More

Develop a solid foundation in all aspects of measuring learning impact and evaluating learning and performance solutions. This comprehensive certificate program offers small group interactions, application exercises, and a running case study. Gain new skills to assess your learning programs’ impact and to develop and implement your organization’s evaluation strategy.

Take this opportunity to master shifting from activity-based to results-based learning, evaluation design basics, the five-level evaluation framework, and the process and standards that ensure evaluation works. Learn key questions to ask to measure participant reaction, learning, application, impact, and return on investment.

WHY SHOULD I ATTEND?

  • Build a credible business case for increased evaluation in your organization.
  • Select appropriate strategies, measurement tools, and evaluation design.
  • Collect and analyze data to explore its possible implications and communicate results to a variety of stakeholders.

Read Less

What You Will Learn
  • Identify stakeholder expectations and determine organizational readiness for measurement and evaluation.
  • Develop detailed evaluation plans for specific programs and gain buy-in for the plans within the organization.
  • Select effective, valid, and reliable data collection instruments to measure participant reaction/satisfaction, learning, application, and business impact.
  • Analyze and interpret data to determine the impact of individual learning and performance solutions.
  • Report evaluation data in a compelling and easily understood way.
  • Leverage findings to increase effectiveness and provide recommendations for change.
030217-learning process INSIGHT

Evaluating the Impact of Learning Programs

As a training consultant, one of the most frequent questions I get asked is, “What is the most effective way to measure the success of my training?” to which I reply, “How much time do you have?”...

4684385851001_5103345721001_5103313904001-vs.jpg?pubId=4684385851001&videoId=5103313904001 VIDEO

ATD Evaluating Learning Impact Certificate

Determine the impact of learning programs and develop and implement an evaluation strategy for your organization. Learn more about this course or register here: http://bit.ly/29AB65m

Get the Course Brochure brochure

Evaluating Learning Impact Certificate Brochure

Download the brochure to learn everything you need to know about this course.

COURSE TOPICS
Topic 1 - Setting the Stage
Evaluation Readiness
Evaluation Basics
Matching Evaluation Levels With Objectives
Levels of Objectives
Timing of Measurement
Ethics and Approach
Topic 2 - Measuring Reaction and Planned Action
Measuring Reaction
Collecting Reaction Data
Using Reaction Data
Topic 3 - Measuring Learning
Measuring Learning
Using Level 2 Data to Forecast ROI
Collecting Learning Data
Response Scale Critique
Question Stem Critique
Sampling
Using Learning Data
Topic 4 - Measuring Application and Behavior Change
Measuring Application and Behavior Change
Collecting Application Data
Applications of Data Collection Instruments
ROI at Level 3
Transferring Learning
Learning and Performance
Topic 5 - Measuring Business Impact
Measuring Business Impact
Collecting Business Impact Data
Isolating the Effects of Learning
Selecting Isolation Techniques
Topic 6 - Measuring Return on Investment
Calculating ROI
Converting Data to Monetary Value
Tabulating Costs
Identifying Intangible Benefits
Effective Meetings
Topic 7 - Communicating Results
Organizing Data
Communicating Results
Using Evaluation Data
Who Should Attend

This program is for professionals new to measurement and evaluation or anyone responsible for determining the impact of learning and performance improvement interventions. Individuals looking to strengthen and expand their organization’s evaluation efforts will also benefit.

ATD Education programs are designed primarily for learning professionals—trainers, instructional designers, and organizational development practitioners—but also greatly benefit anyone within an organization who is responsible for developing others, from managers to human resources specialists.

Level: Intermediate
Roles: Instructional Designer, Manager, Trainer
Language: English
What Our Participants Are Saying
Megan_Mills
Megan Mills

"I have already begun to use some of the tools and forms from the class, and a few of them I've shared with the management team who have benefited from using them in their areas as well. I will be attending more certificate classes offered by ATD as I know first-hand how much of a worthwhile investment it is!"

Janice_Nolan
Janice Nolan

"The most applicable course I’ve ever taken, and after only a month I’ve already begun to make changes in my organization using the techniques I learned."

JD
Julie Droegemueller

"This was the most worthwhile course I've attended. Not only was the instructor extremely helpful and knowledgeable, but I was able to take away some quick wins that I could use on day one back at work and ideas that I could incorporate into our processes for successful long term evaluation."

Dates & Locations
  • Sep 16-18, 2019
    Atlanta, GA
  • Oct 03-Nov 14, 2019
    Live Online
  • Nov 18-20, 2019
    Chicago, IL
  • May 14-16, 2020
    Denver, CO
  • Oct 01-Nov 12, 2020
    Live Online
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Facilitators
Jack Phillips
Patti Phillips
Timothy Brock
Donald Ford

Things to Know

ATTENDANCE

Face-to-Face Courses
Participation in all originally scheduled days of the program is mandatory in order to receive the certificate of completion and CEUs. Participants who miss more than two hours of the entire program will not be eligible to receive the certificate. Participants who fulfill the attendance requirement will receive a certificate at the end of the program.

Online Courses
Participation in all online sessions at their currently scheduled day and time is mandatory to receive a completion certificate and any applicable credits.

ATD requires active participation through the program to receive credit for the class. Active participation includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work. Please note that using a tablet or mobile device severely limits your ability to fully and actively participate.

For programs with five or more sessions, one missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to receive the certificate. For programs with four or fewer sessions, attendance at all live sessions is required to receive a certificate. If you meet the eligibility requirements, a certificate will be issued to you through the ATD Learning Portal at the end of the program. All sessions will be recorded and available for participants to review throughout the program for your reference.

CREDITS

21.0 learning hours

2.1 CEUs awarded

Up to 21.0 APTD Recertification Points through the ATD Certification Institute.

Up to 21.0 CPLP Recertification Points through the ATD Certification Institute.

This program has been approved for 21.0 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

This program is valid for 21.0 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrm.org/certification.

ATD LEARNING PORTAL

Enrolled in a program? Sign in to the ATD Learning Portal with your ATD account credentials two weeks before the first day of class to:

  • Engage with your facilitator and peers.
  • Access pre-work assignments.
  • View any technical requirements.
  • Review logistical information.

TRANSFERS/CANCELLATIONS

Click here to review our cancellation policy.

FREQUENTLY ASKED QUESTIONS

Have additional questions about ATD courses? Visit our FAQs for answers.

Connect with a Professional Development Specialist to discuss what courses make sense for you or your team.