Measuring Return on Investment Certificate

• Update internal processes on evaluation.

• Develop application and impact objectives.

• Develop data collection plans and select appropriate data collection methods.

• Use appropriate methods to isolate the effects of programs.

• Use appropriate methods to convert data to monetary values.

• Tabulate appropriate program costs.

• Calculate the ROI.

• Identify intangible benefits.

• Be able to apply the ROI Methodology end-to-end back on the job to measure the impact of your talent and organization development solutions.

• Link your talent development program objectives to business results to gain visibility, credibility, and future investment from senior leadership.

• Work through a complete evaluation plan in the course for one of your own programs, with guidance from expert facilitators who are true evaluation practitioners.

• Earn an industry-recognized ATD certificate, continuing education credits, and an ATD digital badge to share with your networks.

This program is for anyone in an organization who manages talent development or anyone responsible for determining the impact of talent development solutions. The program teaches the skills of research and measurement necessary to effectively conduct impact analysis studies. While the concepts taught in the program are intermediate to advanced, there is no prerequisite for this program, and it has been designed to accommodate learners at all levels of prior knowledge.

ATD’s Measuring Return on Investment Certificate program helps practitioners demonstrate the value of talent development initiatives by teaching a vetted methodology that demonstrates exactly how to isolate the direct effects of your TD programs to improve business objectives. This comprehensive learning program ensures you understand how to evaluate programs and why the ROI process helps improve corporate productivity.

The ROI Methodology was developed by the ROI Institute and is a globally recognized framework for proving the value of invested dollars on programs of varying sorts. This methodology undergirds the course components to provide students with a full understanding of how to evaluate programs, from identifying stakeholders and quantifying the scope and cost of the problem your initiative is seeking to correct or make better, to creating the plan for collecting data, designing the solution, and analyzing the outcomes. By using practical examples, participants will make connections to their own work.

In this program you will learn and practice techniques that isolate the direct effects of your programs to improve business measures, convert impact measures to money, identify important intangibles, and calculate ROI. You will also learn how to communicate outcomes and ROI in a way that stakeholders understand and appreciate.

Using the ROI Methodology, you will learn the precise formulas needed to convert impact data into monetary value.

Being able to serve the business as a strategic partner means understanding how your programs in talent development, OD, HR, or other areas contribute to business goals and success. Designing and executing your programs with an eye to achieving positive ROI proves your contributions to the bottom line. Going through the ROI certificate process will give you the confidence to add value to your leaders in a new and compelling way.

This certificate program offers professional development credits for the ATD Certification Institute, HRCI®, and SHRM. See the Credits & Recognition section below for specific credit information.

This ROI certificate process includes 14 hours of learning content. The program is delivered in person over two days and live online in four 3.5-hour sessions over two weeks. See the Dates and Locations section below for more specific details.

Contact ATD’s Enterprise Solutions team for information about bringing this advanced Measuring ROI certificate program to your organization, either in person or virtually. An ATD representative can assist with scheduling, advise on which facilitation course aligns with your requirements, present facilitator options relevant to your industry and goals, and discuss possibilities for customizing the content to your team’s needs.

Additional information to help you prepare for your program:

• Completion Requirements: Review the attendance policy before your course begins to ensure your successful completion.

• Technical Requirements: Ensure your tech is ready for the first day of your program.

• Enrolled in a program? To check your course status and enrollment details, launch your course, or download your certificate, go to MyATD.

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• Workshop components

• Key Questions

• Definition of Results-Based Programs

• ROI Target-Options

• Pieces of the Results-Based Puzzle

• Levels of Evaluation

• The ROI Process Model

• Twelve Guiding Principles

• Chain of Impact

• Criteria for Selecting Programs for Level 4 and Level 5 Evaluations

• What Can You Do With the ROI Process?

• Characteristics of Evaluation Levels

• Data

• The Alignment Process: V Model

• Developing Objectives of the Solution

• Developing Objectives for Each Level
  

• Collecting Data During Implementation

• Collecting Data After Implementation

• Questionnaire Items Example: Cyber International

• Developing ROI With Action Planning

• Case Application: First Bank

• Techniques to Isolate the Effects of Programs

• Case Application: Micro Electronics, Inc.

• Case Application: National Bank

• The Wisdom of Crowds

• Isolating the Effects

• Capturing the Costs of the Solution

• Identifying Intangible Benefits

• Communication Considerations

• Sample Reports

• Delivering Bad News

• Process Improvement Is the Key: Black Box Thinking

• Management Influence

• ROI Dilemmas

• Implementation Concerns

• Cost-Saving Approaches to ROI

• What Next?