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Writing for Instructional Design and Training Certificate

Improve the quality of your learning programs through clear, engaging writing.

Master the art of writing clear, engaging, and credible content for your instructional design, e-learning, and training projects.

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Credits: CEU 1.5 MORE
Level: Intermediate
Role(s): Instructional Designer More
Language(s): English


Course Info

Like most instructional designers and developers, you probably spend about 80 percent of your working hours writing; so it’s important that your writing is persuasive to gain buy-in from stakeholders, crystal clear to ensure understanding, and engaging to aid learning transfer. This writing style is an art,and having these skills can give you a competitive advantage as your career grows.

... Read More

Like most instructional designers and developers, you probably spend about 80 percent of your working hours writing; so it’s important that your writing is persuasive to gain buy-in from stakeholders, crystal clear to ensure understanding, and engaging to aid learning transfer. This writing style is an art,and having these skills can give you a competitive advantage as your career grows.

Discover how to use rhetorical writing techniques to articulate desired training outcomes when you earn this instructional design writing certificate. Learn through hands-on practice how to write to clarify, simplify, illuminate, and explain. Find out how to use tone, point of view, and personality to keep your audience actively engaged.


  • Develop effective writing techniques so you produce content faster and improve your learning programs.
  • Learn to tailor your writing to the appropriate modality, format, and audience.
  • Master editing to clarify your message and reduce cognitive load.

Read Less

What You Will Learn
  • Apply persuasive writing techniques when creating needs assessment reports and design documents that effectively articulate your training solution.
  • Prepare well-written workbooks, manuals, job aids, slide decks, and e-learning courses that reduce cognitive load, positively influence learning transference, and serve as on-the-job resources.
  • Edit your writing to be clearer and more concise.
  • Effectively organize your reports, materials, and curriculums.
  • Write precise instructions for individual and group activities so they engage your participants.
  • Create training materials with easy-to-understand visuals that effectively support the written message and lead to greater learning retention.
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Topic 1 - The Art of Rhetoric
What Is Rhetoric?
Tools of Persuasion
Persuasion and Design Documents
Using Persuasion in Participant Materials
Topic 2 - Writing for Learning
Writing for Learning: Avoiding Cognitive Overload
Writing for Learning: Style
Cognitive Load Theory Activity
Writing for Learning: Style
Writing for Learning: Clarity
Writing for Learning: Parallel Structure
Writing for Learning: Sentence and Paragraph Length
Writing for Learning: Writing for Onscreen Reading
Structuring Content to Reduce Cognitive Load
Outlining and Mind Mapping
Organizing Content
Topic 3 - Writing to Engage and Support Learners
Learner Engagement
Designing Engagement Into Your Course
Putting the Active in Activities
Writing Effective Engagement Opportunities
Writing Successful Step-by-Step Instructions
Writing for a Global Audience
Using Visuals in Instructions
Guidelines for Managing Cognitive Load in Instructions
Writing Instructions Checklist
Topic 4 - Writing to Engage and Support Learners and Becoming Your Own Best Editor
Writing Scripts and Scenarios
The Art of Self-Editing
Topic 5 - Composing Visuals for Learning
Composing Visuals for Learning
Cognitive Load and Memory
Memory Elements for Visuals
5 Composition Elements for Visuals
Using Infographics in Learning
Who Should Attend

This program is ideal for professionals who are responsible for developing learning programs and want to improve their writing and content organization skills.

ATD Education programs are designed primarily for learning professionals—trainers, instructional designers, and organizational development practitioners—but also greatly benefit anyone within an organization who is responsible for developing others, from managers to human resources specialists.

Level: Intermediate
Roles: Instructional Designer, Trainer
Language: English
What Our Participants Are Saying
Bo Dean

"Not only was it teaching me how to be more effective in my writing, the resources for me to practice and continue with my development afterwards are astounding. I have what I learned and a cadre of other sources to use as I continue to grow."

Alicia Thibaudet

"This program was not easy, but it was the most rewarding class I've ever taken. I completed the class almost 5 months ago and use what I learned on almost a daily basis in my job. Excellent course."

Jessica Frost

"I was hesitant to take the online course as I have always felt in-person training is more beneficial for me. I was completely wrong! This was one of the most impactful courses I have taken to date and has provided me with the tools and knowledge that I can apply day-to-day."

Dates & Locations
  • Sep 19-20, 2019
    Washington, DC
  • Oct 10-Nov 07, 2019
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  • Nov 12-Dec 10, 2019
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  • Dec 16-17, 2019
    Chicago, IL
  • Feb 04-Mar 03, 2020
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  • Mar 09-10, 2020
    Alexandria, VA
  • Apr 02-May 07, 2020
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  • May 15-16, 2020
    Denver, CO
  • Jun 12-Jul 17, 2020
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  • Jul 06-07, 2020
    Chicago, IL
  • Aug 06-Sep 03, 2020
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  • Sep 10-Oct 08, 2020
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  • Oct 12-13, 2020
    New York, NY
  • Nov 06-Dec 11, 2020
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Things to Know


Face-to-Face Certificate Courses
Participation in all originally scheduled days of the program is mandatory in order to receive the certificate of completion and CEUs. Participants who miss more than two hours of the entire program will not be eligible to receive the certificate. Participants who fulfill the attendance requirement will receive a certificate at the end of the program.

Online Certificate Courses
Participation in all online sessions at their currently scheduled day and time is mandatory to receive a completion certificate and any applicable credits.

ATD requires active participation through the program to receive credit for the class. Active participation includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work. Please note that using a tablet or mobile device severely limits your ability to fully and actively participate.

For programs with five or more sessions, one missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to receive the certificate. For programs with four or fewer sessions, attendance at all live sessions is required to receive a certificate. If you meet the eligibility requirements, a certificate will be issued to you through the ATD Learning Portal at the end of the program. All sessions will be recorded and available for participants to review throughout the program for your reference.


15.0 learning hours

1.5 CEUs awarded

Up to 15.0 APTD Recertification Points through the ATD Certification Institute.

Up to 15.0 CPLP Recertification Points through the ATD Certification Institute.

This program has been approved for 14.0 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

This program is valid for 15.0 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit


Enrolled in a program? Sign in to the ATD Learning Portal with your ATD account credentials two weeks before the first day of class to:

  • Engage with your facilitator and peers.
  • Access pre-work assignments.
  • View any technical requirements.
  • Review logistical information.


Click here to review our cancellation policy.


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