Akbank: Increasing Learner Engagement Through Gamification

Headquartered in Istanbul, Akbank is one of the largest banks in Turkey. The bank, with more than 800 branches, offers myriad banking services such as corporate and investment banking, private banking, commercial banking, and international banking. The bank’s more than 13,000 employees receive training through Akbank Academy, the organization’s learning and development institute. Due to the highly regulated nature of the banking industry, training is critical for Akbank’s employees to be current in the skills needed to perform their jobs.

While the academy already provides employees with in-person and online learning offerings through its course catalog, the academy team sought ways to engage learners and improve learning metrics. In 2017, the team implemented a gamified learning management system (LMS) with features such as badges, points, and coins to encourage course completion, increase mobile app usage, and motivate employee learning.