<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=15552&amp;fmt=gif">
Top
1.800.628.2783
1.800.628.2783
011917_infographic
Insights

5 Steps to Making a Viral Educational Infographic

Thursday, January 19, 2017
Advertisement

Making an educational infographic is relatively easy. Making it viral is the hard part. The following is a way to do it:

STEP 1: Start with a topic that is popular (i.e., in the news, trending on social media).

STEP 2: Choose a provocative title that mentions the hot topic. This is your headline. It should give people a reason to care about your infographic.

Tip: If your subject is not highly sought, find a way to associate it with a popular topic. For example, if your topic is about file sharing technology, perhaps your title is, “Stop Hackers With Safe File-Sharing Solutions.”

Advertisement

STEP 3: Find facts or instructions that support your title/headline. Break the information into bite-sized, digestible chunks and arrange them to tell a story.

STEP 4: Render the infographic using your favorite graphics software or an online infographic tool such as the following:

Bonus tip: Here is a Graphic Cheat Sheet to help you pick the right graphic type. (I am not including my process for turning words into an infographic; my focus is on making it viral.)

STEP 5: Post your infographic everywhere you can. Include “share” buttons where possible. Reach out to online news sites that are seeking topical content and ask them if they would like to share your infographic. (It is free content for them and infographics are a popular means of getting information.)

Want to learn more? Join me for the live, online workshop: ATD Essentials of Making Powerful Infographics. You will get practical tips, techniques, and tools to speed up your infographic development. In the meantime, below is an example of a viral infographic posted on LifeHack.

About the Author

Mike Parkinson started his formal design training at the Baltimore School for the Arts. After four years of fine arts education, he attended the University of Maryland Baltimore County’s Digital Arts Program. Upon graduation he was hired as a graphic designer at a medical training company, where he was promoted to art director. Using his knowledge and understanding of visual communication, Mike has supported trial attorneys and created ad campaigns, tutorials, corporate briefings, Web portals, medical training software, and more. In 1999, he was invited to become part owner of 24 Hour Company (www.24hrco.com)—a design firm specializing in proposal support. Mike leveraged his design experience to help his partners transform the company into an industry leader.

Mike Parkinson started his formal design training at the Baltimore School for the Arts. After four years of fine arts education, he attended the University of Maryland Baltimore County’s Digital Arts Program. Upon graduation he was hired as a graphic designer at a medical training company, where he was promoted to art director. Using his knowledge and understanding of visual communication, Mike has supported trial attorneys and created ad campaigns, tutorials, corporate briefings, Web portals, medical training software, and more. In 1999, he was invited to become part owner of 24 Hour Company (www.24hrco.com)—a design firm specializing in proposal support. Mike leveraged his design experience to help his partners transform the company into an industry leader. Mike also founded Billion Dollar Graphics (www.BillionDollarGraphics.com) to teach business professionals the process for creating successful graphics. Through Billion Dollar Graphics (BDG), he has become an internationally recognized visual communication and presentation guru, solution and strategy expert, author, and trainer. He is a key contributor on multi-billion dollar projects and helps Fortune 500 companies improve their success rates through visual communication.  Mike authored the first and only book series—Do-It-Yourself Billion Dollar Graphics—that shows business, technical, and design professionals how to turn their ideas into clear, communicative, compelling business graphics. With his book, BDG blog, industry articles, webinars, and workshops, Mike shares the secrets to visualizing data, information, and solutions.

Be the first to comment
Sign In to Post a Comment
Sorry! Something went wrong on our end. Please try again later.