ATD Blog

ASTD 2014 Preconference Learning: Knowledge Management Certificate

Monday, April 7, 2014

How do you go beyond courses to deliver content to employees wherever they are, at the moment of need?

Today, when the knowledge economy meets the digital workplace, how do you ensure that workers have access to the information they need to be successful?   According to Forbes, "Research has shown that Fortune 500 companies lose roughly $31.5 Billion a year by failing to share knowledge.”  That’s the challenge of knowledge management (KM).  

Learn what it takes to build a KM strategy for your organization that focuses on performance improvement, not in the classroom, but in the workplace. We are not replacing training with KM, we are augmenting it, making both stronger. Add this new approach to your toolbox by attending ASTD’s two-day Knowledge Management Certificate program starting on May 2, 2014. The content for this non-technical, strategy-level program is based on best practices from large and small companies and government agencies, and includes topics on KM justification, concepts, design, marketing, social media, and training integration.  

Download the program guide table of contents and register today.

"This program provides effective application across multiple industries, and keeps the material very relevant to current business issues participants are facing in the workplace. There was very rich discussion in class, as well as the completion of several realistic scenarios, which will enable us to hit the ground running back at work.

I can rely on ASTD to present material that is very well constructed, timely, content-rich, and relevant to the challenges workplace learning professionals face every day." 
~Jane Loda, Dean, Mfg. Engineering, Pratt & Whitney

Join more than 9,000 of your learning colleagues from around the globe in Washington, D.C., May 4-7, 2014, to share best practices and insights at the ASTD 2014 International Conference & Exposition.


About the Author

Dr. Marc J. Rosenberg is a leading management consultant, speaker and educator in the fields of training, organizational learning, e-learning, knowledge management and performance improvement.  He is the author of the best-selling books, E-Learning: Strategies for Delivering Knowledge in the Digital Age (McGraw-Hill), and Beyond E-Learning: Approaches and Technologies to Enhance Organizational Knowledge, Learning and Performance (Pfeiffer).  His monthly column, “Marc My Words,” appears in the eLearning Guild’s Learning Solutions online magazine.  Marc is past president and honorary life member of the International Society for Performance Improvement (ISPI), a recipient of the prestigious Guild Master award from the eLearning Guild, and holds a Ph.D. in instructional design, plus degrees in communications and marketing.  He also holds the Certified Performance Technologist (CPT) designation from ISPI.  Dr. Rosenberg has spoken at The White House, debated the future of e-learning at Oxford University, keynoted numerous professional and business conferences around the world, authored more than 50 articles and book chapters in the field, and is a frequently quoted expert in major business and trade publications.  He is a former vice president of his local community’s Board of Education.  More information about Marc is available at

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