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Case Study: Leading a Learning Revolution With Video

Thursday, March 28, 2019

With a reputation as a market leader dating back to the invention of the first electric room thermostat in 1885, Johnson Controls (JCI) has always embraced an innovative, forward-thinking approach. Its mission is to help create the future in areas as diverse as architecture, energy solutions, and transport systems, with a key promise to make people’s lives better.

Achieving this for customers and learners in more than 150 countries is a huge challenge, but video has provided an answer.

In fact, according to some estimates, video will be responsible for 80 percent of Internet traffic by the end of 2019. Do L&D professionals really have a choice to not use video to deliver learning? But how do we use the power of video to guide the social learning revolution happening right now?

During our session at ATD 2019 International Conference & EXPO, you'll see how JCI embraced video as a learning, communication, and collaboration strategy to break down barriers of time, location, and skills. We will go through the entire process, from identifying a problem to implementing a solution. Here’s a quick preview.

Create a Central Platform

JCI already had a significant number of videos to support their employees’ learning and development. Through gomo video, JCI consolidated all of these resources into a shared library with intuitive grouping and a slick interface. From there, the team creatively repurposes, enhances, and delivers engaging video content quickly. They take advantage of features including screen area tagging and closed captioning. In addition, they can add almost any other type of file to the library, such as audio or PDFs.

Provide a Rock-Solid Infrastructure

Serving 120,000 employees in 2,000 locations requires the world’s best servers, storage, and security. With gomo video, JCI can achieve this at scale using the incredibly rapid and durable cloud-based infrastructure provided by Amazon Web Services.

Johnson Controls’ users have log-in criteria, and the team uses gomo video to set permissions for specific groups across their enterprise. Permissions created by their IT set-up include:

  • employee access via password
  • a dedicated customer LMS entry
  • access via Salesforce for partners
  • a restricted container for archived videos.

Importantly, gomo leverages JCI’s single sign-on (SSO) capabilities. This allows their learners to access all of the material specific to them via a single set of log-in credentials. Their video content becomes extremely easy to access anytime, anywhere, without compromising security controls.

Johnson Controls can leverage gomo video to create a public version of the platform, making many of their training videos, promotional films, and advertising materials openly available to the public.


Track Learning and Integrate It With an Existing LMS

Compatibility with their systems has been very important for the team from the outset, and the ability to capture detailed metrics is one of the major reasons behind this. Johnson Controls needed to seamlessly integrate their video-based e-learning platform with their current applications and be able to fully track all video-based e-learning activity.

With gomo video, they can comprehensively analyze video-based e-learning no matter where their videos are consumed. They use this to produce reports on unique views, heat maps, and a host of other measures, and searchable, sortable metrics allow them to see and use learning outcomes highly accurately.

Involve Employees in a Collaborative Platform

As well as ease of collaboration and clear branding capabilities for a dispersed learning team, Johnson Controls has used gomo video to make it simple for employees to contribute learning content. This is one of the key opportunities video-based e-learning provides—creating “pull” learning that employees feel invited to play an active part in.

With gomo video, their employees can easily share, record, and upload content to the platform, swapping comments and stories and receiving feedback from colleagues. With gomo video’s rapid translation capabilities, employees around the world can choose to record and easily upload content through webcams or mobile devices.


Ensure Video-Based Learning Is Available to Everyone and Device-Agnostic

As well as the permission settings we’ve mentioned, video needs to look great for viewers on any device. The days when teams would be required to convene in one space to watch video-based e-learning on a single screen are long gone.

With responsive and adaptive design, gomo meets learners where they are, making it easy to take in video-based e-learning on desktops, laptops, smartphones, and tablets. Johnson Controls has the functionality and peace of mind of being able to test the look of their video-based e-learning on different screen sizes.

Video-Based E-Learning Sends Learner Engagement Figures Soaring

Johnson Controls’ platform has received more than 91,500 views since formally launching in May 2017. Their learning-based videos support people with just-in-time work learning in short segments lasting between three and five minutes.

Learners also save time by being able to find exactly what they need very quickly. This is enhanced by an embedded search engine, chapters, and indexing—even down to the comments on videos. Further, between August 2017 and October 2018, the number of videos produced has almost tripled to more than 2,600 pieces of training content. From an initial run of around 280 hours of video, their workforce can now call upon more than 740 hours of video from this invaluable, user-friendly resource.

Want to learn more? Join us May 22 at ATD 2019 for the session, Leading a Collaborative Learning Revolution With Video at the Helm.

About the Author

Jeff works at KZO Innovations, a software development company he co-founded in 2007. He serves as vice president of solutions and plays a key role in select strategic accounts and corporate development activities. He is an expert in interactive streaming media technologies and was a member of the development team for KZO's technology. Prior to KZO Innovations, Jeff founded KZO Webcasting; since 2003, the company has produced hundreds of global webcasts ranging from events in the White House for the president to film festivals in Hollywood. Jeff has a BS in information technology with a concentration in information security and network administration from George Mason University.

About the Author

Leah Strecher joined JCI L&D in June of 2008 and has been promoted through several roles within the department to her current role as an instructional learning technologist. Prior to joining Johnson Controls, she spent five years at the United States Bowling Congress as an L&D trainer/developer. During those years, she was responsible for curriculum design, development and training of Microsoft and soft skill courses. She also developed, designed and conducted the new hire orientation/onboarding. She coordinated and led several companywide training events and supported the entire Training and Development department.

In her role as a learning technology specialist at Johnson Controls, Leah wears a variety of hats. She is the main contact for uLearn, its video learning platform, specializing in video recording, editing, and final production, as well as the resident expert in voice-over audio recording/editing. She also develops creative screen capture recordings. She enhances them by adding zoom features, tool tips, callouts and graphics. She combines all of these applications into one multi-dimensional video to enhance the end user’s retention and application. Her attention to detail and creative mindset drive her to ensure quality output with high end user experience. In addition to this, she supports the LMS in our ASIA and EMEA regions and any high level questions the department needs. She also creates reports from survey feedback to support our training measurement efforts (ROI).

About the Author

Dave Kadera joined Johnson Controls in July of 2017 with more than twelve years’ experience in television and video production. Prior to joining Johnson Controls, Dave spent a year and a half with the CBS affiliate in Milwaukee, Wisconsic. Before that, Dave served as executive producer of video on demand content as manager of operations at Sportsman Channel, a cable network with outdoor-themed programming.

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