ATD Blog

Components of Corporate Culture

Monday, May 20, 2013

In the HBR Blog Network post, “Six Components of a Great Corporate Culture” by John Coleman, coauthor of Passion & Purpose: Stories from the Best and Brightest Young Business Leaders, says that isolating the common components of corporate culture can be the first step to building a differentiated culture and a lasting organization.

1. Vision: A great culture starts with a vision or mission statement. “When they are deeply authentic and prominently displayed, good vision statements can even help orient customers, suppliers, and other stakeholders,” writes Coleman.  

2. Values: A company's values are the core of its culture. According to Coleman, “While a vision articulates a company's purpose, values offer a set of guidelines on the behaviors and mindsets needed to achieve that vision.”

3. Practices: Values are of little importance unless they are enshrined in a company's practices.


4. People: No company can build a coherent culture without people who either share its core values or  possess the willingness and ability to embrace those values.

5. Narrative: Any organization has a unique history — a unique story. And the ability to unearth that history and craft it into a narrative is a core element of culture creation.


6. Place: Whether geography, architecture, or aesthetic design, place impacts the values and behaviors of people in a workplace.


To learn more about the components of great culture, read the complete post.


About the Author

The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.

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