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Dont Forget to Gather Qualitative Evidence

Tuesday, February 22, 2011
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Most training professionals realize the importance of reporting numeric data related to training events. But how about testimonials, stories and examples of how the training has helped participants to achieve success on the job?

This type of qualitative evidence is just as important as numeric data in helping stakeholders to see the complete story of value created by training and subsequent reinforcement.

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When Jim Kirkpatrick was a training director at a bank in Indianapolis, one of the programs he conducted was a book club. It was open to all bank employees during lunch hour. It took no time away from work and had a modest budget to purchase copies of the books being discussed.

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About the Author
James Kirkpatrick is a thought leader and change driver in training evaluation and the creator of the New World Kirkpatrick Model. Using his 15 years of experience in the corporate world, including eight years as a corporate training manager, he trains and consults for corporate, government, military, and humanitarian organizations around the world. He is passionate about assisting learning professionals in redefining themselves as strategic business partners to become a viable force in the workplace. His latest book, co-authored with Wendy Kirkpatrick, is Kirkpatrick’s Four Levels of Training Evaluation (ATD Press).
About the Author
Wendy Kirkpatrick is a global driving force of the use and implementation of the Kirkpatrick Model, leading companies to measurable success through training and evaluation. She is a recipient of the 2013 Emerging Training Leaders Award from Train­ing magazine. Together Jim and Wendy are co-owners of Kirkpatrick Partners.
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