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ATD Blog

Power the Digital Workplace With Video-Enabled Training

Friday, August 14, 2020
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Some of the primary challenges that learning and development professionals face relate to engaging learners, delivering consistent training, adapting training to millennials, and reaching an audience that works on different time zones and often works from home. Gone are the days where employees travel to a headquarters or location and sit for days listening to trainers. With the advent of the internet and the demand for learning at convenient times, video has become the method of choice to train employees.

Engaging Learners

It is important to catch employees’ attention and keep it so that they can retain the information that you are disseminating. Whether it is for onboarding, product information, or professional development, there is a great deal of information that must be conveyed in a short period of time. It is important to catch the viewer’s attention, and nothing does the trick better than video due its movement, noise, and visuals. The average viewer remembers 95 percent of a message when it is watched, whereas they only remember 10 percent when the content is read.

Delivering Consistent Training

Most enterprise companies have geographically dispersed employees, which results in difficulty in providing consistent training. There are time zone limitations and increased costs in reaching remote offices. To combat these issues, corporations have turned to video. Currently 90 percent of enterprises use video for training and education to ensure that training is consistent throughout the corporation.

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Adapting to Millennials

The millennial workforce has grown, and they expect the solutions they use at work to mirror the same user experiences as solutions they use for personal interests. Fifty-two percent of millennials watch online videos daily. They use video for everyday use such as entertainment, learning how to do something new, and making personal changes in their lives. Traditional methods for training, therefore, don’t work as well with this population. It is important to note that Gen Z (those born in 1996 or afterward) will be coming into the workforce in great numbers, thereby making the use of video even more critical.

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Reaching Remote Audiences

Today, employees are scattered everywhere and many work from home on a regular basis. People expect to have information at their fingertips regardless of where they are. Video solves this problem and allows employees to train at their convenience as opposed to having to physically be in front of a trainer for lengths at a time. Employees can watch on-demand training modules and process the information at their own pace.

Sharing information for training and collaboration has never been easier with the use of video. Employees get trained quickly and efficiently and are more likely to retain the critical knowledge.

Want to learn more? Join us September 1, 2020, for the webcast The State of Video for Talent Development in 2020 and Beyond. Register here.

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About the Author

As Vbrick's chief marketing officer, Christian Rockwell brings over 15 years of experience building and leading marketing organizations to support high-growth software technology companies. Christian has held strategy and marketing leadership positions at Sparta Systems, Misys plc, Oracle, and Siebel Systems, and began his career in strategy consulting.

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