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ATD Blog

Re-Envisioning Learning Strategy

Thursday, November 29, 2018
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“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” —Alvin Toffler

As learning professionals, it’s difficult to disagree with that quote. We struggle each day with learners’ resistance to unlearning and relearning.

But do we ever view ourselves through the same lens?

The challenge that learning professionals face in today’s fast-paced era of technological advancement, global expansion, and disruption is putting ourselves in the position of learning, unlearning, and relearning our craft to accommodate the needs of learners.

Addressing the Industry’s Need to Adapt

Outside the L&D community, several factors are impacting and reshaping the way people work together and go about their daily activities. Right now, we are emerging from an age of computer, electronics, and automation to a more connected age of the Internet, networks, and cyber physical systems. As this happens, there is a lot of disruption.

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Think of how banking has changed in recent years. You used to be able to start a loan process online, for example, then go into the bank’s environment to complete the process. But now, the environment comes to the consumer, enabling them to complete the entire loan process online while sitting in a parking lot waiting for their kid’s soccer practice to end.

The L&D industry needs to make the same shift. Instead of learners wrapping themselves around a specific environment, we need to find a way to wrap the environment around the learner—making training available to the user where they are, when they need it.

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In addition, we need to move from an era of creating efficiencies to one that also creates efficacy. The chart below identifies six critical mindsets we need for this journey. For example, instead of focusing primarily on the content of learning, we need to think more about the relevance of that content and how the learner interacts with it.

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Some L&D organizations are creating innovation centers to address these shifts and are becoming more proactive in the approach to development. In GP Strategies’ Innovation Kitchen we’re able to work through learning and technological solutions before needs arise to see what works and hone our responses before they are needed. In essence, we create solutions that don’t yet exist from scenarios that haven’t happened yet. It’s a shift in the way we think about L&D that not only increases our readiness to respond, but also creates greater value for our function in the organization.

Making the Shift

We’ve amassed a lot of knowledge around learning in our industry. We know our craft. But we need to unlearn the way we respond to the changes happening around us that impact our work and relearn in a way that is more proactive to:

  • Identify industry and technological trends and signals earlier.
  • Get better at determining when to shift strategies to accommodate changing trends.
  • Transform both designer and learner mindsets in relation to greeting change.
  • Continuously adapt in order to remain relevant.

The days of having a go-to solution, such as traditional instructor-led training, that you can rely upon for decades is over. In today’s L&D industry, there is no rest for the weary. We are no longer in the business of responding to needs. We need a seat at the table so we can plan and create emerging needs. And absent of that, we need to anticipate needs, knowing that our future revolves around meeting learners in their environment.

About the Author

Matt Donovan is the senior vice president and chief learning and innovation officer at GP Strategies. He is a recognized name in learning, bringing more than 25 years of experience crafting learner-centric solutions and leading high-impact development teams. Not only has he received a large assortment of industry awards, including being named one of Training Magazine's Top 10 International Trainers under 40, his articles are regularly published and presented at a variety of national and international conferences. In his current role, Donovan has collaboratively implemented and grown GP Strategies’ Innovation Kitchen. You will often find him presenting at global industry conferences or writing articles for industry-specific publications.

In his former role as the global leader for digital learning strategies and solutions, Donovan oversaw the multifaceted team responsible for creating an extensive portfolio of engaging learning experiences employed by Fortune Global 500 companies. Many of these courses have received industry awards and recognition.

Donovan joined GP Strategies in 2009 with the acquisition of Option Six. He has an M.S. in Instructional Systems Technology from Indiana University.

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