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Sales Enablement Best Practices

Tuesday, August 13, 2013
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Share your thoughts:

  • How can we harvest the collective intelligence of the sales organization?
  • What are the best and most efficient tools to share relevant content with the salesforce so that they can discover and access that content at the right time during the sales process? 
  • When it comes to sales enablement, what are some best-practices to collaborate across functions and ensure all the key stakeholders are in sync?
  • How can we modify or evolve sales training to accommodate the modern nature of the new generation of salespeople? 
  • What are the main metrics and measures you’d like to see the sales enablement function drive?
  • What metrics do you use to manage your team’s activities?
  • What kind of analytics or insights should our salespeople be providing to their clients to demonstrate the value of their offerings?

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About the Author
Roxy Torres is a senior manager at ATD, where she runs the Sales Enablement and Government Communities of Practice. She is responsible for creating and curating content, developing products and programs, planning events, and more–catering to sales talent development professionals and public sector managers looking to develop their teams. For the Sales Enablement Community, Roxy spearheaded the 2015 update of the ATD World-Class Sales Competency Model. For the Government Community, she also served as publisher for The Public Manager. Prior to joining ATD, Roxy held various roles in business development and sales enablement at CEB (now Gartner).
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