Storytelling: Making an Emotional Connection to Learning

Wednesday, January 17, 2018

We all know that making an emotional connection to the content can enhance knowledge retention. Enter storytelling.

Having spoken to hundreds of audiences, I’ve learned that stories are memorable because of the images and emotions contained in them. The lesson of the story sticks because it’s embedded in an image. The image isn’t a still picture; it’s a motion picture, a movie. However, captivating an audience and delivering content in a compelling way may only be a natural talent for some. Here’s the good news: everyone can develop the skill.

In the LearnNow: Storytelling workshop, I will teach you the Story Theater Method of combining storytelling form and structure, acting skills, and message branding to create the perfect formula for training delivery success. You’ll learn nine elements of story structure and how to turn everyday moments into powerful stories. The result is training that is more entertaining, effective, and experiential.


In the meantime, check out this short video as an introduction into how stories visually and emotionally stimulate learners and enhance knowledge retention.

Hope to see you April 13-14 in Tempe, Arizona at ATD’s LearnNow: Storytelling.

About the Author
Doug Stevenson is CEO and owner of Story Theater International. He has been speaking, training, and coaching on the subject of storytelling in business for more than 20 years. He has conducted train-the-trainer sessions, sales training, leadership development, and keynote presentations from San Diego to Singapore, from Chicago to Copenhagen, and from Milwaukee to Munich. He is a member of the National Speakers Association and has been awarded the coveted CSP designation, NSA’s highest earned designation.
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