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ATD Blog

Why Global HRD Professionals Should Participate in the 2014 State of the Industry Report

Tuesday, June 24, 2014
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As the days get warmer and the summer vacations begin, ASTD Research starts working on the annual State of the Industry report. Each year at this time we open up the survey to collect 13 key efficiency and expenditure data points, as well as data on content distribution and delivery methods that will provide the industry with valuable benchmarking data. 

Participating in the Study

Last year, we included data from 475 organizations in the final report. This year, we hope to increase the number of respondents and have the largest response rate ever. As we grow the number of respondents, we have more reliable data and the ability to break out data by industry and organization size.  Having the opportunity to report more targeted data gives organizations a clearer picture of how their organization benchmarks against similar organizations. 

And the SOIR continues to expand and include more international data. Last year more than 25 percent of submissions came from outside the United States. We encourage all organizations to participate in this effort by submitting your data and representing your corner of the globe. So find the person in their organization who manages the training budget and ask them to participate.

The final report is free to ASTD members, and each year ASTD Research staff presents the findings on a webcast—giving attendees the chance to ask questions and hear from the report authors.

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The survey is open until July 15, 2014. To participate, you can find the survey here.

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ASTD Research is here to help and is happy to answer any questions you might have about the survey. You can email your questions to [email protected]

Help us publish the best report, and send in your data!  More information on the survey and a link to download the 2013 report can be found here.

About the Author

ASTD Research tracks trends, informs decisions, and connects research to performance. By providing comprehensive data and insightful analysis, ASTD Research Reports help business leaders and workplace learning and performance professionals understand and more effectively respond to today's fast-paced workplace learning and development industry. Our research reports offer an empirical foundation for today's data-driven decision-makers, containing both quantitative and qualitative analysis about organizational learning, human capital management, training, and performance.

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