Fall 2020
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CTDO Magazine

Is Your Sales Training Making a Difference?

Measure salespeople’s learning to prove the merit of your training programs.

If you work with a sales team, you’re familiar with the adage: What’s measured gets managed. Sales enablement training initiatives are especially susceptible to scrutiny, because time spent away from selling has financial implications for the entire organization. That time is potentially wasted, with income not generated.


According to the Association for Talent Development’s 2019 State of Sales

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