Winter 2021
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CTDO Magazine

Not All Coaching Skills Are Created Equal

Friday, January 15, 2021

To establish a strong coaching culture, prioritize training for managers on coaching competencies.

Companies want coaching. According to the Association for Talent Development’s recent report Managers as Coaches: Boosting Employee and Organizational Performance, 90 percent said they want supervisors to coach direct reports.


The allure is obvious. Three-quarters of the 412 responding organizations associated a strong coaching culture with better employee performance, and more than half tied

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