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Organizations Turn to Personalized, Adaptive Learning
CTDO Magazine

Organizations Turn to Personalized, Adaptive Learning

Friday, June 15, 2018

Increasingly, organizations are turning to personalized and adaptive learning to reach learners with content that is tailored, relevant, and engaging, according to a new research report from ATD and the Institute for Corporate Productivity. The report, Personalized and Adaptive Learning: Shaping Employee Development for Engagement and Performance, is sponsored by McGraw-Hill Education. Let's look at some key findings from the study.

Key Data Points



Few organizations use adaptive learning, which is fairly new, for more than half of their learning assets. But this is expected to grow rapidly in the next two years.


Most organizations have at least some personalized learning. Personalized learning is especially effective for senior leader development.


26 percent measure the impact of personalized learning. Few organizations have compared personalized learning to learning delivered using other approaches.

One in Five

19 percent personalize more than half of their learning assets. However, within two years, this number is expected to grow to about one in three organizations.



52 percent of organizations have at least some adaptive learning, which uses computer-based technology (including algorithms and artificial intelligence) to modify content to a learner's needs in real time. Adaptive learning has a strong impact when used for new employees.

Read more from CTDO magazine: Essential talent development content for C-suite leaders.

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