Measure the high-priority behaviors by first defining them
So many business leaders and managers at all levels fall for the myth that soft skills are a "nice to have" rather than a "must have"—simply a luxury they cannot afford to prioritize. That is a huge mistake.
Hard skills are easier to define and measure, yes. Hard skills are critical and they deserve much attention, but don't let anybody fool you: Soft skills are every bit as important. For the vast majority