Winter 2017
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CTDO Magazine

Unlock the Power of Soft Skills

Friday, December 15, 2017

Measure the high-priority behaviors by first defining them

So many business leaders and managers at all levels fall for the myth that soft skills are a "nice to have" rather than a "must have"—simply a luxury they cannot afford to prioritize. That is a huge mistake.


Hard skills are easier to define and measure, yes. Hard skills are critical and they deserve much attention, but don't let anybody fool you: Soft skills are every bit as important. For the vast majority

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