December 2015
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TD Magazine

From Idle Time to Time to Learn

Tuesday, December 8, 2015

A pharmaceutical firm's mobile learning app enables sales representatives to learn any time, any place.


Pfizer is among the top 10 pharmaceutical companies in India and continues to grow rapidly in a competitive market. This growth is fueled by an enthusiastic team of 2,500 medical representatives who communicate Pfizer's value proposition to healthcare professionals. In early 2015, Pfizer's global commercial operations unit (known as GCO) launched Roket, an innovative mobile learni

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