T+D December 09 // Customer Training //
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If one area of training is less vulnerable to budget cuts, it’s customer training.
Customer training refers to knowledge shared between business-to-business customers, not one-time visitors to a retail store. Doug Harward, CEO of TrainingIndustry.com, identified two primary reasons why customer training is a fast-emerging trend: the need to promote future sales and concerns about liability.
For organizations today, e
