December 2009
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TD Magazine

2009 Trends in Review: What Do You Know?

Wednesday, December 16, 2009

T+D December 09 // Customer Training //

Customer Training Avoids the Ax

If one area of training is less vulnerable to budget cuts, it’s customer training.

Customer training refers to knowledge shared between business-to-business customers, not one-time visitors to a retail store. Doug Harward, CEO of, identified two primary reasons why customer training is a fast-emerging trend: the need to promote future sales and concerns about liability.

For organizations today, e

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