August 2018
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TD Magazine

3 Tips for Looking Your Best on Camera

Wednesday, August 1, 2018

Whether it's preparing onboarding videos or hosting a virtual classroom training, many talent development professionals make on-screen appearances. Here are three ways to boost your confidence and own the screen.


Practice, practice, practice.


You want to know what you look like on camera prior to getting on camera. Rehearse in front of a mirror first, then on camera to get the lighting correct. That way you won't have any surprises.


Own your subject matter.

The more you know your subject matter, the easier it is to get into your engaging self and avoid sounding like a robot who's reading off a teleprompter. And if you use notes, don't read from them directly. Own the information and look into the camera.



Select the right attire.

As you would for an interview, you want to look your best on camera. Wear something that fits well and makes you feel confident and powerful. You'll automatically feel more comfortable, and viewers will notice.

About the Author

Shana Campbell has a passion for helping people develop themselves—for their own benefit and the benefit of their organizations. Her expertise is grounded in how people like to work, and the best ways to engage to ensure progress. She has more than 13 years of nonprofit, training and development, and coaching experience in diverse environments, assisting staff and leadership tap into their knowledge for success. But what truly sets Shana apart is her energy, relatability, and insightful questioning that helps to create a supportive and open environment for learning.

Shana is currently the chief learning strategist and founder of ThinkLearnEngage. Prior to that, she was a senior project manager in the Association for Talent Development's education department. Her primary responsibility was designing, developing, and managing the ATD Master Series programs, along with facilitating the internal Customer Advisor Certification and assisting in the design and development of new employee onboarding programs.

Shana has had the opportunity to speak at various national conferences such as the American Society for Association Executives (ASAE) annual conference, ATD Annual Conference, Girl Be Great conference, and others on a variety of professional development topics.  She also serves on the Professional Development Committee for ASAE. Shana holds an MBA from the University of Maryland University College, and a bachelor's degree from West Virginia University.

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