2021 Best Practices
Issue Map
2021 Best Practices
a 10-point three-dimensional star with a checkmark cut out of the center
TD Magazine

5 Strategies for a TD Team’s Certification Success

Tuesday, August 31, 2021

Talent development leaders report that having team members pursue and achieve certifications provides exponential benefits that go far beyond the individual learner. To reap the full organizational value of certification, consider these approaches.

1. Encourage team learning.


By building expertise, your team will increase its credibility with internal and external stakeholders. Also, pursuing certification together fosters team cohesion.

2. Promote knowledge sharing.

Urge certification candidates to share what they're learning with each other through teach-backs and team meetings. Forming a team study group increases knowledge sharing and accountability.

3. Support learning efforts.

Provide on-the-job study time, and cover the costs of certification fees and materials.

4. Empower on-the-job learning.

Have certification candidates apply their new knowledge to a project that solves an organizational problem or supports a departmental goal. In some cases, individuals can use that experience to maintain newly earned certifications.


5. Advocate for mentoring.

Advise team members to use knowledge gained through the process to mentor other employees and future cohorts pursuing certification.

Source: ATD webinar, "Employer Panel: Do Employers Value Certification?

About the Author

The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.

Be the first to comment
Sign In to Post a Comment
Sorry! Something went wrong on our end. Please try again later.