October 2022
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TD Magazine

Apply a Recurring Revenue Business Model to L&D

Friday, September 30, 2022

Adopting principles of the sales life cycle and customer experience can maximize L&D's value.

In the sales life cycle, salespeople apply various models to attract a customer, engage them, and ensure they stay with the company. To maximize L&D's value, approach the learning life cycle in a similar manner—with a business-oriented view and a focus on learning adoption. By building an ongoing relationship with learners, we create vibrant learner communities that clearly demonst


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