May 2015
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TD Magazine

ATD Reveals New World-Class Sales Competency Model

Friday, May 8, 2015

The updated model is based on comprehensive research on evolving trends and practices in sales.

In July 2014, the Association for Talent Development (ATD) began a comprehensive research effort to revise and update its 2008 World-Class Sales Competency Model (WCSCM). Research began with an exploration of evolving sales trends and practices that are shaping the sales profession and influencing the competencies needed by sales professionals today and in the future.


It continued with in-depth interv

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