October 2018
Issue Map
TD Magazine


Thursday, October 4, 2018

2018 BEST Award Winner, #3


In 2017, IBM CEO Ginny Rometty challenged the organization to delight clients and focus on winning individuals and not companies. This challenge led IBM to launch an innovative initiative to focus on a key market where it could increase client advocacy and market share: cloud and artificial intelligence services.

IBM's sellers needed to understand its cloud solutions and articulate the value of combining them with disruptive and emerging technologies to revolution

You've reached ATD member-only content.

Sign in below or join ATD to continue.