Top
1.800.628.2783
1.800.628.2783
May 2016
Issue Map
TD Magazine

Best Practices Aren’t Always the Best Methods

Three studies provide tested, proven advice that contradict some traditional best practice sales training concepts.

Riesterer1

Advertisement

It's a case of good intentions, but having the wrong instinct.

Arguably, differentiating yourself and your solution is job one for salespeople who need to win more business. But isn't it oxymoronic to train them on so-called best practices to be more successful when, by definition, you're copying someone else's approach to be different?

There's also another big

You've reached ATD member-only content.
Sign in below or join ATD to continue.
Member restrict access message