Three studies provide tested, proven advice that contradict some traditional best practice sales training concepts.
It's a case of good intentions, but having the wrong instinct.
Arguably, differentiating yourself and your solution is job one for salespeople who need to win more business. But isn't it oxymoronic to train them on so-called best practices to be more successful when, by definition, you're copying someone else's approach to be different?
There's also another big