May 2016
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TD Magazine

Best Practices Aren’t Always the Best Methods

Sunday, May 1, 2016

Three studies provide tested, proven advice that contradict some traditional best practice sales training concepts.


It's a case of good intentions, but having the wrong instinct.

Arguably, differentiating yourself and your solution is job one for salespeople who need to win more business. But isn't it oxymoronic to train them on so-called best practices to be more successful when, by definition, you're copying someone else's approach to be different?

There's also another big

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