September 2021
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TD Magazine

Book Capsules, September 2021

Wednesday, September 1, 2021

Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation
Lida Citroën
Kogan Page, 256 pp., $25.95

This is a comprehensive branding guide for executives. As Citroën writes in the book, letting others define you is risky business. Given their visibility and influence, executives must practice reputation management. The author details an action plan for readers on how to "manage a reputation pivot" when the rumor mill spirals out of control and when mistakes or negative reviews go public. She explains how executives can benchmark their current brand and outlines how they can effectively bridge any brand gaps between where they are and where they ultimately want to be.


I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave
Clint Pulver
Page Two, 240 pp., $16.95

Labor shortage fears coupled with forecasts of high turnover are top of mind for companies in today's competitive economy. In this book, Pulver points out the high costs of employee turnover and how it ultimately hurts organizations' bottom line. He says management plays a key role in employee satisfaction and retention. Based on interviews he conducted with employees around the world, Pulver shares secrets on how managers can create a work environment where today's top talent want to stay. Specifically, he highlights 11 leadership principles that can help leaders succeed in that endeavor.

About the Author

The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.

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