September 2012
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TD Magazine

Branding the Learning Function

Friday, September 7, 2012

Good branding communicates the value of learning and its impact on employees' professional development.

When Alexander Graham Bell's telephone was field tested, the first reaction from President Ulysses Grant was "Very remarkable! But who in the world would ever want to use one of them?" Today, this remark might seem shocking since life on earth cannot be imagined without a landline telephone or a cell phone. The issue is not specific to the invention, the inventor, or the per

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