Bringing Content Strategy Into the Blend

Improve blended learning programs by integrating content strategy processes.

The marketing industry has embraced content strategy as a framework for managing the content life cycle and determining how companies can leverage content to meet their business goals. Best practices in content strategy inform the creation, delivery, and management of content, and enable marketing teams to make targeted decisions related to those business goals.

Rahel Bailie, a leader in the content strategy arena, offe